CEO Michael Herndon was recently featured in two separate business blogs as a guest blogger for his post “Consumers Try to Outstmart the Ads Before They Outsmart Their Wallets.”
Biznik and Small Business Tech both published the post, which you can also check out by clicking the image below.
The Bad Ad of the Week series continues with this week’s ad theme — “Creepy Aging Faces.”
One of the most popular tactics used in banner ads is making some sort of outlandish anti-aging claim. Old and wrinkly faces are also a great way to catch somebody’s eye without being too annoying or obscene.
With words like “hate,” “weird,” and “annoyed,” the ad’s copy is full of negativity and shock value as much as the image is.
Continuing our “Bad Ad of the Week” series this week is a double whammy of winning ads. Whether as a popup or a banner ad, every web user has encountered a message telling them they have won a prize for being the 100,000/1,000,000/999,999th visitor to the site. But nobody actually clicks on those things, right?
Apparently not.
As the rest of the internet has evolved and innovated, some in the banner ad industry have stayed with the same tried and true low grade banner ad formulas that have somehow been getting the job done for more than a decade. They cannot be blamed for sticking with a formula that works; there are clearly enough people clicking on low quality ads to make the strategy a worthwhile investment.
The ad below is a comical example of how silly “winner” ads are. It’s a pretty impressive achievement to be both the 100,000th and 999,999th visitor to a site.
OverApps has a wide variety of news apps to choose from including: CNN, ESPN, TMZ, Politico, NPR, BBC, New York Times, USA Today and more.
Check out this video tutorial that explains how to navigate through the interface that is used by the majority of news apps.
The Bad Ad of the Week series continues — this time with an advertising technology fail.
Online advertisers frequently use a tactic called geotargeting to automatically insert information in an ad based upon the location of the person viewing the ad. This is done by detecting the IP address of a person’s computer.
In the ad below, the advertiser had some sort of input or technology error as the “{REGION}” section of the ad is clearly not functioning properly. This is definitely an advertising geofail that makes an already terrible ad even more laughable.
OverApps has several apps in the Photo & Video category that let you view pictures, watch videos and personalize the web with things you actually want to look at.
The video demo below showcases some of the most popular apps and explains how to block ads with photos and videos.
OverApps CEO Michael Herndon participated in a live interview on the FOX30 Jacksonville morning news.
Check out the video below to see the interview and learn more about the latest with OverApps. You can also read the article from the interview here.
Comedian Patrice O’Neal passed away earlier this week on November 29, leading to a flurry of respectful tweets, posts and news coverage highlighting his career. In a less respectful manner, MSN purchased advertising on Google with the headline “Comedian Hospitalized.” The ad was out of date within minutes (after O’Neal was pronounced dead), quickly making it appear distasteful, particularly when positioned next to the news headline “Stand-up comic Patrice O’Neal dead at 41.”
Considering the real-time environment in which the web operates, creating advertising for sensitive events like this requires better foresight and consideration.
This week our regular app demo series features a video tutorial demonstrating how to use the OverApps Twitter app to block ads with your Twitter feed.
The app not only lets you view your current Twitter timeline, it also lets you send a tweet directly within the app.
Check out the video to see it all in action!
OverApps is currently featured on Best of the Web, one of the most trusted and established web directories in existence. They have included OverApps in the “browser plug-in” section of their site, giving us their endorsement as a safe and reputable software product.
Have you ever visited Best of the Web to discover new sites and software? If so, let us know in the comments.
